FIKA is a luxury fine jewellery brand specializing in custom-made diamond pieces that celebrate individuality. Each jewel is meticulously crafted, blending exceptional craftsmanship with rare, responsibly sourced diamonds. Whether designing engagement rings, heirloom necklaces, or statement earrings, FIKA believes jewellery should be as unique as the moment it represents — a wearable expression of personal milestones and emotions.

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The brand reached out to us for developing its visual identity. We used a mix of serif and clean typeface for its primary logotype and further developed its logomark using the custom 'F' shape of the logotype itself. For the colour palette, rather than sticking to one tone, we choose warm and cold pastels to create contrasting moods in the brand's imagery and art direction, thus giving it a bespoke, luxurious look. The brand's typography is a tasteful mix of decorative, serif fonts. We further developed a series of print assets and social media templates for the brand.