top of page
slu-dge coffee pouch packaging, vasudha bakshi

Identity, Packaging

Slu-dge is a coffee brand that specializes in crafting exquisite coffee blends using rare and distinctive liberica beans. Embracing an industrial and robust aesthetic, Slu-dge’s packaging aims to captivate coffee enthusiasts with its blend of bold flavors and its strong South African identity.

slu-dge coffee pouch packaging, vasudha bakshi
slu-dge logo
slu-dge logo art direction, vasudha bakshi
small pouch, vasudha bakshi
small pouch

Slu-dge’s essence is rooted in the juxtaposition of two key elements: the rare liberica beans and it’s South African identity. Sourced from the hills of Angola, Slu-dge beans are packaged in bright colors, with no illustration and bare aesthetics, with focus directed towards the details that go into making this coffee a top-notch experience. 

coffee takeaway cup art direction
slu-dge carry pouch
slu-dge mailer box
slu-dge label art direction
slu-dge label art direction
slu-dge logo art direction
slu-dge sticker tape

Credits:

Client: slu-dge

Photography: rooraggio

Year: 2024

Category: Coffee and Tea

bottom of page